Guides for small businesses.
Plain-English advice on websites, direct bookings and social media, written for owners who are busy running the business.
Direct Bookings vs OTAs: A Practical Guide for Small Guesthouses
Should your guesthouse rely on Booking.com and Airbnb, or push direct bookings? A practical guide to balancing both with your own website.
Read article →Working With an Overseas Web Agency: What to Ask Before You Hire
Thinking of hiring an overseas web design agency? The questions to ask about ownership, communication, time zones and support before you commit.
Read article →What Every Small Business Website Needs (and What It Doesn't)
A no-nonsense small business website checklist: the pages, details and basics that matter, plus the features you can safely skip.
Read article →Social Media for Small Clinics: A Calm, Compliant Approach
How small clinics and allied health practices can use social media to build trust and get bookings without breaking advertising rules or patient privacy.
Read article →Social Media for Tutoring Businesses: What to Post and Why
A practical social media plan for tutors and small course providers: what to post, which platforms to use, and how to turn followers into enquiries.
Read article →Do You Need Your Own Website If You Already Sell on Etsy?
Selling handmade on Etsy or Instagram? Here's when your own website makes sense, what it should include, and how to run both side by side.
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